ABRAKADABRA

By writing the magic word “abracadabra” in a geometric triangular form (Schwindeschema³), speech is turned into a spell that conjures up the irrational. The individual letters of “abracadabra” are written in a special arrangement in which the number of letters is decreased in each line, thus forming a triangle that offers protection from adversity or disease. By chanting the spell, illness should disappear, just as a word disappears after it has been uttered, or as the letters in the “abracadabrangle” become fewer towards the bottom. The performative character is thus in the foreground. By chanting the spell, its power is summoned so the healing process can begin³. The word is a formula for the magic coupled with the act of speaking…

Sabine Winkler

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art direction / so+ba
photography / alfons sonderburger
styling / codan
hair + make-up / yoshie sasaki
model / leka, hide, francis, emil
assistance / yoshiaki kunii, meiri inaba,
yuri ito
special thanks / kazuko suzuki + masako kikuchi